Under The Microscope: A Real Estate Agent’s Day

So, how does a real estate agent spend their day? Good question.

On average, every real estate agent spends about 9 hours of ‘behind the scenes’ work for every hour they spend with a potential buyer or seller.  So, what do they do?

Searching:

Just like everyone else, real estate agents spend a lot of time online, checking out – that’s right, real estate listings.

That’s market research and it’s invaluable when servicing our customers, whether they are buying or listing a property for sale.

But most agents are also looking for homes for buyers. And some buyers have very specific requirements beyond the standard number of bedrooms, particular neighbourhoods or amenities.

Sometimes matching a buyer with a home can take some work including scoping out a neighbourhood so there aren’t any disasters like in this Realtor video.

And listings can appear and disappear almost overnight, so most real estate agents make checking the Multiple Listing Service a daily routine.

Networking & Prospecting:

We’re always on the look-out for new prospects. Not only are we previewing other properties but we are taking that time to network with other agents talk up a listing or put feelers out for a house that a client may be looking for. Personal interaction is still one of the best ways to get the word out.

Marketing:

Real estate agents invest a lot of time and dollars into marketing a property. And the list of opportunities is endless from magazine and newspaper ads, fliers, online advertising to open houses.

Handling the Offers:

We spend a lot of time at the negotiating table. And that involves writing offers and counteroffers, which is a critical step in a real estate transaction that can either earn or save you several thousands of dollars.

Getting the best price requires an agent explaining to a client how to counteroffer and the best ways to get the desired results. Just tracking how the negotiations are going takes time.

Being On Hand:

As your advocate, your real estate agent may be the person present during a home inspection. Then there is the organizing of numerous small tasks that need completing: staging the home, the photographer, showings… well the list is endless.

Keeping Calm:

Not every sale goes smoothly and real estate agents spend a lot of time fixing issues and putting out fires – often without the knowledge of their client.

And when the pressure is on and seller is juggling multiple offers or the buyer is waiting on a signature, it’s your real estate agent that keeps the situation calm.

Selling or buying a house is a very emotional experience and it’s important to have someone in your court that stays positive and works towards a great solution.

And that just about sums up a typical day for just about every real estate agent!

Our team of real estate sales professionals is committed to finding you, your dream home. Whether you’re looking to buy or sell, the Karen Paul team is here to help with any questions.

Karen Paul & Associates | Real Estate
905-333-6234 | karenpaul.com | info@karenpaul.com
Burlington • Oakville • Hamilton • Milton • Niagara